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I help businesses create user generated content that reflects their brand identity - while staying current & in the now.
The rise of social media in the current digital age introduces a necessity of marketing through creating a cohesive & memorable brand image - through engaging short-form content on social media channels and collaborative partnerships with influencers. Luckily, I'm great at facilitating both.
Bio
Background
My name is Allie, 24 year old digital & social media marketing specialist. I have been a content creator for 10 years, and through my experience I have conjured a unique perspective on the social media world, how to manipulate it, harnessing trends, and how to truly see success.
I'm passionate about fashion, lifestyle, travel, pop culture, and music - showcasing my interests on my own personal channels.
Expertise
Digital & Influencer marketing
- Content strategy & development
- Short-Form Video capture & editing
- Photo capturing & editing
- Fostering social community
- Fan engagement (X, Instagram, TikTok)
- Content strategy (X, Instagram, TikTok)
- Posting & uploading to social channels
- Story posts
- Copywriting
- Observing & harnessing social media trends
- Reporting KPI's (Engagement rates, EMV, CTR, CPC, etc.)
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work
Fashion
User-Generated Content
Beauty
Click brand logo to view example content
Lifestyle
work
BODY SPACE FITNESS. NYC
Brand Identity
As Social Media and Art Director, I completely reshaped the brand image of boutique gym Body Space Fitness in NYC. I created a community that clients love to be a part of, while reaching new audiences and expanding gym clientele.
work
SOCIAL ENGAGEMENT
SOCIAL ENGAGEMENT
Fan Engagement and Content Strategy
Through the groundbreaking rollout of Charli XCX’s 2024 album ‘BRAT,’ I heavily contributed to promotion and user-generated content/advertising, starting a movement of DIY ‘BRAT’ merch and a slew of viral posts on platform ‘X’ promoting the project.
Being familiar with fan activities for major and underground artists, I possess a unique perspective on how to grab a viral moment.
work
BODY SPACE FITNESS. NYC
Video Content
As the importance of short-form video increases in the marketing landscape, I've become proficient at creating effective short-form content that is not only enjoyable, but engaging.
Personal Social Channels
I've amassed over 100K total followers across social platforms over 8 years of content creation. Known by Allie XCX, I've learned how to express myself, be original, and stay current while creating a community.
25k
40K
36k
Work with me:
Please get in contact with me via email for Art Direction, Content Creation, Social Media Content Strategy, UGC Content & any sort of digital or influencer marketing needs!
alliexcxig@gmail.com
Phone
(904) 236 1738
ADDRESS
New York City, NY 11208
Please email me for a copy of my work resume.
